How Many People Vape in Australia in 2024

Vaping has become a phenomenon the world over and Australia is no exception. The vaping industry is booming in Australia which gives rise to the question of how many people vape in Australia.

To be sure, Vaping has become a go-to choice among Australian youngsters. The statistics indicate the growing acceptance and popularity of vaping in Australia.

This article will discover key metrics associated with the evolving vaping landscape in Australia in 2024.

Contents

– Top Statistics for Australian Vaping Users
– How Many Australian Vapers Are Out There?
– Indirect Proportion Between Smoking and Vaping in Australia
– Dramatic Rise in Female Vaping in Australia
– Vaping Among Australian Teenagers
– Use of E-Cigarettes By State and Age Group (Percent)
– Prevalence of Vaping among Australian Men and Women Across Age Groups
– Distribution of Female Vapers
– Vaping and E-Cigarette Use Among People Aged Over 14
– E-cigarette Use Among Priority Populations

Top Statistics for Australian Vaping Users

1. In Australia, 1.7 million adults engage in vaping.
2. One in five people aged 14 and above has used an e-cigarette at least once in their life.
3. The market for E-Cigarrates is expected to grow at an annual rate of 3.99% in the coming 4 years while the revenue as of 2024 stands at US$361.5 million.
4. There was nearly a 30% increase between December 2022 and 2023, causing the vaping population to reach 400,000.
5. The uptake of vaping in New South Wales increased by 470% as compared to other states.

How Many Australian Vapers Are Out There?

Approximately 1.7 million people have been found to vape in Australia which can be mostly associated with urban areas and high levels of education.

According to the results of the HILDA Survey that explored the extent and frequency of e-cigarette use among Australians, vaping is most popular among young people between 15 to 24 years old. This can be attributed to an extent to the growing prices of cigarettes along with vaping which is an affordable way to rebel and experiment for the young generation.

Although vaping has increased among all age groups, it has prominently increased among young adults between 18-24 years. The growing appeal of vaping can be explained as people become more health-conscious over time and perceive vaping as a relatively safer option.

Further, the ergonomic nature of vapes plus the freedom to choose from a range of flavours allows a personalized and hassle-free vaping experience.

Source: RACGP, PURSUIT

Indirect Proportion Between Smoking and Vaping in Australia

On a day-to-day basis, fewer than 10 percent of people smoke in Australia. In parallel, the consumption of e-cigarettes has increased three times more between 2022-2023, according to the Australian Institute of Health and Welfare (AIHW).

For the 15-24 age bracket, 13.3% had adopted e-cigarettes in favour of regular cigarettes in 2022-2023.

This is in sharp contrast to 2019 when merely 2.3 % of the population used e-cigarettes against tobacco smoking.

This is to say that in two years from 2019, the adoption of e-cigarettes experienced a six-fold increase.

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Source: Tobacco in Australia

Dramatic Rise in Female Vaping in Australia

Vaping among women rose from 36% in 2019 to 51% in 2022–‍2023.

As per the latest available data from National Drug Strategy Household Survey 2022–2023, the number of female vapers soared by four times from 70,000 in 2019 to 300,000 in 2022-2023.

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Lifetime Use of E-Cigarettes by Age

Age Group	2019	2022-2023
14-17	10%	28%
18-24	27%	48%
25-29	20%	40%
30-39	15%	28%
40-49	10%	15%
50-59	8%	10%

As compared to other age demographics, about half or precisely 48% of Young Australians in the 18-24 age group had tried an e-cigarette once in their lifetime. Similarly, an upward trend can be observed for the other age groups which suggests an increase in the consumption of e-cigarettes.

Moreover, the percentage of daily use of e-cigarettes increased from 1.1% in 2019 to 3.5% in 2022-23.

Source: AIHW, BMJ

Vaping Among Australian Teenagers

In 2022-2023, 3.5 % of teenagers vaped on a daily basis. Teen Use increased by approximately 5.3 % between 2019 and 2022-23.

In the period between 2022-2023, almost 43% of Australian students between 16-17 years of age had vaped once in their life.

In comparison, the ever-use rate was almost half, i.e. 24% for younger students 12-15 years old. Interestingly, ever-use was higher among girls than boys.

An Australian School Survey based on student’s use of tobacco and e-cigarettes also confirmed that 22.1% of 16-17-year-olds had vaped in the last month. 12.9% of those between 12-15 had vaped the last month.

Sources: ADF, Tobacco in Australia, ASSAD

Use of E-Cigarettes By State and Age Group (in Percent)

Age Group	NSW	Vic	Qld	WA	SA	Tas	ACT	NT
18-24	19.9	19.9	22.1	25.1	17.3	14.6	20.1	11.6
25-29	17.7	14.2	11.0	10.7	13.4	6.6	6.3	9.8
30-39	10.5	9.6	9.3	7.4	3.9	4.9	7.0	10.3
40-49	5.7	5.3	4.9	4.9	3.2	2.8	1.2	5.0
50-59	3.9	2.2	3.7	3.8	2.2	1.0	n.p.	3.3
60+	1.5	0.7	0.7	0.9	1.0	n.p.	n.p.	0.7

When we look at the use of e-cigarettes with respect to states in 2023, the rate of e-cigarette use among Australians aged 14 + varied from about 4% in Tasmania to about 8 % in New South Wales. Further, the current use of e-cigarettes was consistently high among adults between 18-39 years for all states.

The uptake of vaping in New South Wales increased by 470% as compared to other states.

This was corroborated by a Roy Morgan survey whereby more than half a million people over 18 years of age took up vaping in NSW since December 2019.

Source: Alcohol and Drug Foundation, Tobacco in Australia, AACS

Prevalence of Vaping among Australian Men and Women Across Age Groups

Distribution of Male Vapers

Age Group	% of Daily Vaping in 2019	% of Daily Vaping in 2023
18-24	2%	8%
25-29	2%	6%
30-39	2%	3%
40-49	1%	2%
50-59	1%	1%
60-69	2%	9%

Distribution of Female Vapers

Age Group	% of Daily Vaping in 2019	% of Daily Vaping in 2023
18-24	1%	10%
25-29	1%	5%
30-39	1%	4%
40-49	1%	2%
50-59	1%	2%
60-69	1%	IN

A notable trend is that the percentage of daily vaping increased dramatically among Australian grown-ups of both genders below 25 years of age.

In the case of men, it went from 2% in 2019 to 8% in 2022-2023. For women, it rose from a meagre 1% to approximately 10.3% in 2022-2023.

Overall, the data shows how vaping has become an integral part of many adult vapers both males and females. This could be attributed to the variety of flavours and customizable choices in vape products which has made vaping adventurous. Also, vaping devices are portable which means you can carry them around wherever you go.

Source: Tobacco in Australia

Vaping and E-Cigarette Use Among People Aged Over 14

According to the Australian Institute of Health and Welfare (AIHW), the percentage of people aged 14 and above who turned to vaping tripled from 2.5% in 2019 to 7% in 2022-2023

Age group most likely to currently use (%)	18-24 (21%)
Used daily (%)	49%
Age of initiation	28.9 years (2019: 31.0)
Top reason for first using	"out of curiosity" (39%)
Last e-cigarette used contained nicotine	73%

The table reveals that e-cigarette use is most pronounced among Australians between 18-24, which accounts for 21% of the total population as of 2023.

Around 49 percent of individuals vape daily. Out of these, 39% were motivated to try out vaping for the first time due to curiosity.

One in five people aged 14 and above have used an e-cigarette at least once in their life

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Source: AIHW

E-cigarette Use Among Priority Populations

As indicated by the table, there has been a surge in e-cigarette usage among priority populations in recent years. What’s remarkable is the fact that in 2022-2023, use increased in all groups across education and socio-economic levels.

However, gender orientation proved to be quite a significant variable as one in 5 gay, lesbian and bisexual people were vapers. In terms of percentage, almost 21% of LGBT members were currently vaping as compared to 6.1% of heterosexuals.

Furthermore, people with a mental condition were twice as likely to use e-cigarettes compared to those without mental illness.

Priority Populations	% of e-cigarette use
All Persons 14+	7%
<12 years	8%
Unemployed	11%
Lowest SES	6%
Outer Regional and Remote	6%
Gay, Lesbian and Bisexual	21%
Mental illness (18+)	12%

Source: InSight+, AIHW, Tobacco in Australia

Conclusion

The numbers speak it all; vaping has indeed turned into a rage, particularly among the younger lot in Australia. A vaping device makes it possible to satiate nicotine cravings with minimum health risk, making it a sort of win-win situation.

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For more related statistics, take a look at Elf Bar Nicotine Content, Global E-Cigarette and Vape Market, and Age Group Vapes the Most Worldwide.